Masimo - June 18, 2015

Masimo iSpO2 Pulse Oximeter Set to Measure Audience Reaction to “Personal Gold”

Masimo (NASDAQ: MASI), maker of breakthrough Measure-through Motion and Low PerfusionTM pulse oximetry, announced today that for the first time moviegoers attending a screening of the award-winning documentary “Personal Gold: An Underdog Story” will use Masimo’s iSpO2® pulse oximeter to help review the film.

MightySat™ fingertip pulse oximeter provides oxygen saturation (SpO2), pulse rate (PR), perfusion index (PI), and Pleth Variability Index (PVI®).

MightySatTM fingertip pulse oximeter provides oxygen saturation (SpO2), pulse rate (PR), perfusion index (PI), and Pleth Variability Index (PVI®).

Select attendees of the “Personal Gold” screening at the QS15 Quantified Self Conference + Expo this weekend will receive an iSpO2 to track their blood oxygenation and pulse rate during the film. The Personal Gold team will overlay, graph and post the measurements on a timeline showing physiological reactions to the movie.

The film features the consumer version of Masimo’s iSpO2 pulse oximeter. Masimo has since introduced the MightySat fingertip pulse oximeter with optional Bluetooth capability, enabling consumers to track and trend oxygenation and pulse rate measurements on their iOS or select Android mobile devices.

Heralded as “Miracle on Ice-meets-Moneyball” by Wall Street Journalreporter Reed Albergotti, “Personal Gold” gives a behind-the-scenes experience of four underdog women cyclists who become America’s hope for a medal at the 2012 London Olympics after the men’s team was banned during the Lance Armstrong drug scandal. The underfunded women relied on pulse oximetry and other technologies as part of an innovative “Data not Doping” training regimen to win the first U.S. Women’s Track Cycling medal in more than 20 years.

“We believe this is the first time a pulse oximeter has been used to help ‘review’ a movie,” said Joe Kiani, Founder and CEO of Masimo. “Masimo is dedicated to taking noninvasive monitoring to new sites and applications. The Quantified Self Expo offers an ideal setting to noninvasively measure physiological changes of viewers as they watch this inspiring film.”

“‘Personal Gold’ is more than a must-see Olympic story – it’s a film that expertly explores the intersection of sports, science and ingenuity,” said Gary Wolf, contributing editor at Wired and host of this weekend’s screening. “Without access to the tools of self-measurement, such as the noninvasive pulse oximetry device we’ll be using at the screening this weekend, these heroic athletes would not have had a chance to make history. For these women, Quantified Self techniques meant the difference between standing on the side lines and standing atop a podium.”

What: Personal Gold: An Underdog Story – Exclusive Event @ Quantified Self Expo
Hosted by Gary Wolf, contributing editor at Wired

Where: 2015 Quantified Self Expo in the newly renovated 400-seat Cowell Theater, Fort Mason Center, San Francisco, CA 94123

When: Saturday, June 20, 2015. 2:30 pm doors open; 3 pm sharp screening begins; 4:30 pm Q&A with Olympic medalist and filmmakers

About Masimo

Masimo is a publicly traded company (NASDAQ: MASI) based in Irvine, California. Masimo is the leading brand of hospital pulse oximeters1 because they provide accurate measurements when other pulse oximeters fail by using a revolutionary, patented invention called Signal Extraction Technology® (SET®). Masimo SET® uses five parallel signal processing engines that measure through challenging conditions, including movement and low blood flow. With MightySat, the same high-performing Masimo SET® technology is now available for general wellness and health applications.

1 iData Research. U.S. Market for Patient Monitoring Equipment. 2014.

Media Contacts

Evan Lamb
Masimo
Phone: (949) 396-3376
Email: elamb@masimo.com