Masimo - January 3, 2013

Masimo iSpO2 Pulse Oximeter iOS Platform for Consumers to Debut at CES

Visit Booth 26324 for a Chance to Win an iSpO2TM and iPad, iPad mini or iPod touch and Meet Guinness World Record Breath Holder Stig “The Ultimate Superhuman” Severinsen

Masimo (NASDAQ: MASI) makes its debut at CES in Las Vegas next week with iSpO2TM, the pulse oximeter cable and sensor utilizing Masimo SET® technology for use with iPhone, iPad or iPod touch with 30-pin connector.

Masimo iSpO2TM pulse oximetry cable and sensor (available at http://masipershealth.wpengine.com/shop/) is compatible with the iPhone, iPad, or iPod touch.

A variety of people purchase pulse oximeters for personal uses, including fitness buffs and those going to high altitudes. Thousands of pulse oximeters, which measure blood oxygenation and pulse rate, are sold to consumers each year.

The Masimo iSpO2TM is a consumer pulse oximeter to noninvasively measure blood oxygenation, pulse rate and perfusion index with the same technology used in leading hospitals worldwide, providing accurate measurements even during the challenging conditions of motion and low perfusion.

iSpO2TM, available at masimopersonalhealth.com/shop and Amazon, is easy to set up and use with your iPhone, iPad or iPod touch (30-pin connector):

  • Connect the iSpO2TM cable to your iPhone, iPad or iPod touch
  • Slip the iSpO2TM sensor on your ring finger
  • Your results appear on screen

iSpO2TM app provides immediate access to your data history – allowing you to view measurements, graphs, and trending over time – with the ability to export data history into .CSV files for use with text editing and spreadsheet programs such as Microsoft Excel.

Helping showcase iSpO2TM at CES will be Stig “The Ultimate Superhuman” Severinsen, who in 2012 set the Guinness World Record for holding his breath – 22 minutes – and is a four-time world champion freediver with a doctorate in medicine. Severinsen, author of “breatheology – the art of conscious breathing,” will be at Booth 26324 Jan. 9 to conduct breath-holding feats and demonstrate iSpO2TM.

Visit Masimo at Booth 26324 for daily drawings Jan. 8-10 to be among the first to own iSpO2TM. The drawings also include chances to win a new iPad, iPad mini or iPod touch with 30-pin connector.

“We made iSpO2TM for consumers interested in obtaining the accurate SpO2, pulse rate, and perfusion index readings that Masimo has been known for throughout the healthcare industry,” said Masimo founder and CEO Joe Kiani. “At CES, consumers will have an opportunity to see for themselves the quality and utility of iSpO2TM.”

Please visit masimopersonalhealth.com/shop, Amazon.com or the App Store for purchasing information.

* iSpO2TM for short-term sports and aviation use and is not intended for medical use.

References

1 iData Research. U.S. Market for Patient Monitoring Equipment. 2014.

About Masimo

Masimo is a publicly traded company (NASDAQ: MASI) based in Irvine, California. Masimo is the leading brand of hospital pulse oximeters1 because they provide accurate measurements when other pulse oximeters fail by using a revolutionary, patented invention called Signal Extraction Technology® (SET®). Masimo SET® uses five parallel signal processing engines that measure through challenging conditions, including movement and low blood flow. With MightySat, the same high-performing Masimo SET® technology is now available for general wellness and health applications.

1 iData Research. U.S. Market for Patient Monitoring Equipment. 2014.

Media Contacts

Evan Lamb
Masimo
Phone: (949) 396-3376
Email: elamb@masimo.com